Do you wish it was easier to attract your ideal clients and turn them into raving fans?
I’m Lori Reeves and I’m going to show you how you can.
- How do you get customers when you’re brand new in business?
- What if you don’t have any testimonials or case studies because you’re just getting started?
- How can a new business gain momentum?
Have you ever asked those questions? Are you plagued by the thought that you don’t know to consistently get customers, especially if you don’t yet have a proven track record?
If you’ve said yes to any of the above, then you’re in the right place.
There IS a way to get people to fall in love with your business, even if you don’t even have ONE paying client yet.
HOW, you might ask?
There are basically two ways to achieve this.
Spend months or years creating helpful content, sharing it on social media, paying for ads to get traffic, and doing anything and everything you can think of to try to gain a foothold.
Strategically engineer a journey for people to take right when they encounter you. I call it “The Enchanted Journey,” because it’s got a little bit of magic woven in and at the end of the journey, they’re completely enchanted with you!
You might have already guessed that I’m going to recommend method #2.
The Enchanted Journey is a great tool for new businesses to put in place because it helps you create a slippery slope of information that guides your new prospects.
Guides them to what?
A feeling that they’ve just found someone special.
It creates excitement, builds rapport, positions you as an expert, and makes you (and your business) seem helpful and giving.
The anchor of the Enchanted Journey is a freebie that you give away.
Now…I know that this is not new information. Creating a freebie and offering it in exchange for the email address of your visitors is old hat.
But the way most people go about offering and delivering their freebie leaves a lot to be desired.
The Golden Ticket to a List Full of Raving Fans
Before we get into the details of how you can use a freebie to create raving fans, let’s first talk about how most people go about giving away a freebie.
First of all, they create the freebie. Most people put little to no effort into creating it. They figure that it’s FREE, so why should they put that much effort or information into it?
That’s their first mistake.
Your freebie is your first chance to make a good impression. You can either blow your new prospect away or leave them “unblown,” so to speak.
The next step is offering the freebie. Once they have their freebie created, they put up a landing page to offer it in return for a name and email address.
There are simple ways to make grabbing a freebie a no-brainer, but many people don’t put much thought into this step of the process, either.
When they’re successful and someone does give them their email address in exchange for the freebie, the next thing most people do is the biggest mistake of all.
Before I tell you what that mistake is, I want to offer you some hope.
You Don’t Have to Make Mistakes Like These
It’s easy to fall into the trap of thinking that spending too much time creating your freebie and the way you deliver it will be a waste.
But if you ever hope to gain traction in your business, you’ll need to have a system of attracting new prospects and getting them excited about what you can do for them.
That’s what the Enchanted Journey can do for you and it all comes together in just SIX simple steps.
I’ve put together a roadmap that shows you how to build your own Enchanted Journey so you can quickly show your new prospects that you are an expert, you know exactly what they need, and you’re a trusted guide that can get them results.
In the Enchanted Journey Roadmap, you will discover:
- How to avoid the mistakes most business owners make when onboarding new prospects
- The hidden opportunity in the journey that most marketers don’t even realize they’re missing
- How to know what kind of content to create for your audience
- And more…