Hi Liz!

Welcome to your copywriting and web design proposal.



Thank you for taking the time to chat with me about your business, your goals, and your vision for moving forward.

I had a lot of fun on our call and actually felt like I was talking to a long-time friend.

My mission is to help freelancers like you grow their businesses by conveying their message to their audience in a way that feels genuine, authentic, and engaging.

And my goal is to make this a fun and luxurious process that feels more like playing than working.

So let’s get to work play.

Since we will be working on both copy and web design, I’ll lay out the objectives for each below.

The Roadmap

Here’s a little guide to let you know where we’re headed. You can click an icon below to jump to that section.


Copywriting Objectives

Web Design Objectives


My Qualifications




Project Timeline

Summary of Our Copywriting Objectives

Clear communication is of the utmost importance to a copywriter, so I want to clearly state the objectives we discussed during our call here and list out the deliverables and process below.

The goal of our work together is to write copy for your website that helps your ideal customers clearly understand what you offer and helps them get a feel for who you are.

You currently get a lot of word-of-mouth referrals and that’s great. But we all know that the first thing someone does when they get a referral is go online to take a look for themselves.

We want anyone who is referred to your site to end up feeling confident and comfortable in reaching out to you.

We also need to make sure we convey what your work means to people because you don’t have lots of imagery to show finished projects.

In addition to writing great content for the site, I will help you reach out to your past clients and ask them questions that will result in great testimonials that you can use on your site.

Summary of Our Web Design Objectives

A website doesn’t have to be elaborate to work well. You need a simple and beautiful site that welcomes people and gives them an introduction to you and how you work.

A website should answer the following questions at a minimum:

  • Who are you?
  • Who do you work with?
  • What do you help them do?
  • How does that make a difference for them?
  • How do they get in touch with you?

As we talked about on our call, we can accomplish that with a 4-page website. 

All websites I design are responsive, which means they adjust according to the screen on which they are being viewed. Because of this, the information on the website is somewhat fluid and displays slightly differently on different-sized screens so the content can be read and used.

My Skills and Qualifications

I would never expect you to put the voice and presentation of your business or brand in the hands of just anyone.

They are crucial components of a successful business and I want you to know that I take that responsibility very seriously.

That’s why I want to reassure you that I have the skills and qualifications that you are looking for and you can trust that I will keep your best interest top of mind during our project.

I have been in online marketing since 2008. I began slowly learning what I could and teaching myself all along the way. In 2013, I became a freelance web designer and built a successful web design business called Unleashed Web Design.

I also have a long history of loving words and have considered myself a writer for most of my life.

In 2018 I took my love of copywriting to the highest professional level I could. I went through the training and certification process to become a Ray Edwards International Certified Copywriter.

Ray Edwards is a renowned copywriter who has written for entrepreneurs such as Stu McLaren, Amy Porterfield, Tony Robbins, Jack Canfield (author of the Chicken Soup for the Soul series of books), and many others.

He now teaches and certifies copywriters in direct response copywriting (i.e. basically writing words that sell). 

Alright…that’s enough about me. Let’s get back to YOU.

How It Works

The steps of the process we’ll walk through together are below.

1. Copywriting & Design Brief

We’ll spend 1 hour on a Zoom call to discuss questions I’ll send to you no later than three (3) days before our scheduled call.

2. Web Design Mockup

The basic design elements and sections of your website will be presented to you so you can see how the information will flow on each page.

3. Copywriting Approval

After the web design mockup is approved, the copy will be written and submitted to you. You will have five (5) business days to approve or request revisions.

4. Website Development

Once the copy is approved, it will replace the placeholder text in the website mockup that was approved. Once the site is developed you’ll have five (5) business days to approve or request revisions.


Below are the investment options as we talked about on our call. You can choose to pay in two or four installments.

Total Investment: $3500

Two Payment Option

If you choose to pay in two payments, half of the total ($1750) will be due upon contract signing and the other half ($1750) will be due upon project completion.

Total Investment: $4000

Four Payment Option

If you choose to pay in four installments, you will pay $1000 upon contract signing and then $1000 installments upon completion of project milestones ($1000 upon completion and approval of the web design mockup, $1000 upon completion and approval of copywriting, and $1000 upon completion and approval of the website development). 

Project Timeline

I estimate that this project will take between six (6) and eight (8) weeks upon commencement. There is only one firmly scheduled meeting between us (the copywriting and design brief meeting) but we can schedule other meetings as needed for clarification, project updates, and/or pivotal decisions that could influence the direction and/or completion of the project.

Most communication can be done via email, but there are times when a face-to-face conversation can more easily or quickly convey information than a chain of emails.

Upon proposal approval, we will schedule our start date. Projected start according to my current workload is October 1, 2020.

If you are ready to get started with this project, please fill out the form. This proposal is valid for 30 days from August 24, 2020.

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