Six Fabulous Freebie Ideas
And When to Use Each One
It seems simple, right? Create something to give away for free, and you can easily build your audience.
But many people pour time into creating something for their audience that nobody ever seems to want. It feels like a waste of time and effort.
Your freebie is one of those pivotal pieces of content that can either spread like wildfire and start a revolution in your business…or actually discourage people from wanting to work with you.
It’s one of your first opportunities to show off your knowledge and your ability to help your potential customers.
A freebie is intended to encourage someone to join your email list. (If you don’t even have an email list yet, don’t fret – we’ll get there and when we do, you’ll know exactly what to do.)
Nobody is interested in signing up for a newsletter anymore.
Inviting more emails into your inbox is generally not what people want to do. It’s cluttered and crowded enough!
You have to really entice someone to give you their email address with what you offer to give them in return.
Below are six freebie ideas that work very well to get people on your email list, depending on the product or service you are warming your audience up to.
This is your first chance to knock the socks off your new subscribers. To show them that they’re in good hands with you and that you understand what they need help with.
If you create the right one, it will be the beginning of a beautiful (and profitable) relationship.
An infographic is basically a picture that gives information. The Enchanted Journey Roadmap that is waiting for you in your inbox is an example of one.
When you’re introducing a new concept that has a lot of moving parts or is a complex process, this is a great way to give a high-level overview.
You can then easily use the content in the infographic as a basis to dive deeper into a concept in later content, like a blog post, email, video, podcast, etc.
Infographics are also great ways to share persuasive statistical information in a way that is visually appealing.
2. A Quiz
Quizzes are an especially helpful freebie if you have a few different audiences and the services you offer those audiences are also different.
Let’s say you are a coach who works with both new business owners who are trying to establish themselves and business owners who are trying to hop over that next business hurdle (e.g. going from a 5-figure business to a 6-figure business).
A quiz can help your prospects learn what their next steps should be AND as a bonus, you can see where they fit into your model so you’ll know what kind of information to send them next.
You can use a tool like Typeform to start. You’ll be able to create a quiz for free and up to 100 people can take the quiz every month. You’ll eventually have to pay to have higher numbers of quiz-takers, but the free Typeform account can help you get a good start at growing your list.
3. A Deep-Dive Worksheet
Deep-dive worksheets allow your prospects to get a quick win with you.
If your business helps someone solve a complex problem that has many steps, getting ONE concrete thing done within that big process can sometimes propel someone to hire you to help them solve the rest of the problem.
Be sure that you’re not giving away enough information that someone could solve their entire problem with your freebie. Just give them all the help they need to put one piece of the puzzle firmly in place.
This can either be the very beginning of the process or a step that is in the middle. But it should be a way for your prospect to solve a problem that they KNOW is a problem for them. Something they would gladly pay to fix.
4. A Resource List
A resource list can be incredibly helpful if you help your customers dive into a topic that is entirely new for them.
For example, if you teach people who have never done a podcast before how to incorporate podcasts into their business, there is a lot of new information they’ll need to learn.
Your resource list could include your recommendations for equipment, such as the best microphone, computer, mixing software, etc.
Your resource list could also give ideas on how to approach inviting people to be guests on their podcast so they can grow their audiences by piggy-backing on the audiences of well-known experts.
And finally, you could share processes you use that help you with scheduling, editing, or production.
All of these ideas in one resource list will demonstrate your breadth of knowledge and experience.
5. A Checklist
If you have expertise in helping someone do something that is repeatable, you could give them a checklist to use every time they do it.
There are many social media marketing experts who give away a checklist that helps their audience organize and document the information they share.
A checklist is a great idea for a giveaway because each time it’s used, the customer is reminded of where they received that information.
Being known as the person who gives such an amazing resource that it’s used consistently in someone’s business is a great way to demonstrate authority and also to be top of mind often.
6. A Challenge
If you already have a course built and you’re ready to send people right to it but need to warm up your audience first, create a challenge for new subscribers to go through.
They’ll get a daily taste of your teaching style, your content, and your ability to lead them through a process to the result they’re looking for.
And then on the last day of the challenge, you can invite them to join your course.
Similar to the deep-dive worksheet, the challenge should guide someone through getting one specific result that they haven’t been able to get for themselves. That’s because they didn’t know what all needed to be done first, what order to do things in, or just hadn’t yet dedicated the time necessary to get that specific result.
And there you have it!
Decide which type of freebie most aligns with what you’ll sell and get your creative juices flowing.
Don’t forget to sandwich your freebie in between helpful content to position yourself as a guide, a thorough helper, and the expert who has already demonstrated that you know exactly what struggles your potential customers are working through and how to help.
If you need to look back through the Enchanted Journey roadmap, you can access it here.