An infographic is basically a picture that gives information. The Enchanted Journey Roadmap that is waiting for you in your inbox is an example of one.

When you’re introducing a new concept that has a lot of moving parts or is a complex process, this is a great way to give a high-level overview.

You can then easily use the content in the infographic as a basis to dive deeper into a concept in later content, like a blog post, email, video, podcast, etc.

Infographics are also great ways to share persuasive statistical information in a way that is visually appealing.

Quizzes are an especially helpful freebie if you have a few different audiences and the services you offer those audiences are also different.

Let’s say you are a coach who works with both new business owners who are trying to establish themselves and business owners who are trying to hop over that next business hurdle (e.g. going from a 5-figure business to a 6-figure business).

A quiz can help your prospects learn what their next steps should be AND as a bonus, you can see where they fit into your model so you’ll know what kind of information to send them next.

You can use a tool like Typeform to start. You’ll be able to create a quiz for free and up to 100 people can take the quiz every month. You’ll eventually have to pay to have higher numbers of quiz-takers, but the free Typeform account can help you get a good start at growing your list.

Deep-dive worksheets allow your prospects to get a quick win with you.

If your business helps someone solve a complex problem that has many steps, getting ONE concrete thing done within that big process can sometimes propel someone to hire you to help them solve the rest of the problem.

Be sure that you’re not giving away enough information that someone could solve their entire problem with your freebie. Just give them all the help they need to put one piece of the puzzle firmly in place.

This can either be the very beginning of the process or a step that is in the middle. But it should be a way for your prospect to solve a problem that they KNOW is a problem for them. Something they would gladly pay to fix.

A resource list can be incredibly helpful if you help your customers dive into a topic that is entirely new for them.

For example, if you teach people who have never done a podcast before how to incorporate podcasts into their business, there is a lot of new information they’ll need to learn.

Your resource list could include your recommendations for equipment, such as the best microphone, computer, mixing software, etc.

Your resource list could also give ideas on how to approach inviting people to be guests on their podcast so they can grow their audiences by piggy-backing on the audiences of well-known experts.

And finally, you could share processes you use that help you with scheduling, editing, or production.

All of these ideas in one resource list will demonstrate your breadth of knowledge and experience.

If you have expertise in helping someone do something that is repeatable, you could give them a checklist to use every time they do it.

There are many social media marketing experts who give away a checklist that helps their audience organize and document the information they share.

A checklist is a great idea for a giveaway because each time it’s used, the customer is reminded of where they received that information.

Being known as the person who gives such an amazing resource that it’s used consistently in someone’s business is a great way to demonstrate authority and also to be top of mind often.

If you already have a course built and you’re ready to send people right to it but need to warm up your audience first, create a challenge for new subscribers to go through.

They’ll get a daily taste of your teaching style, your content, and your ability to lead them through a process to the result they’re looking for.

And then on the last day of the challenge, you can invite them to join your course.

Similar to the deep-dive worksheet, the challenge should guide someone through getting one specific result that they haven’t been able to get for themselves. That’s because they didn’t know what all needed to be done first, what order to do things in, or just hadn’t yet dedicated the time necessary to get that specific result.